Section 1
The pricing audit
Log the real hours behind your last three bookings and find what you actually earn per hour. Includes the minimum-price formula and a worksheet.
Free guide for working photographers
Charge what your work is worth.
The Professional Photographer’s Business Playbook covers pricing, packages, better-fit clients and steadier income in one practical guide.
- 13 pages, four worksheets
- Start in 20 minutes
- Built for paid work
- Free, no catch
Get the playbook
Download it straight away, with a copy in your inbox.
What’s inside
The business side of photography, one section at a time.
Each section ends with something to do, not just something to read. A few of them:
Section 2
Packages that sell
Why one price gets a yes or no, and three prices get a choice. How to design the middle package, with a package builder worksheet.
Section 3
Qualify before you quote
Five questions to ask before you send a quote, how to read the answers, and the warning signs to watch for.
Section 7
Plan the quiet months
Slow months are predictable. A quarterly rhythm you can adapt, so the calendar works for you all year.
How it works
Tell us where to send it
Your email, and your first name if you like. Nothing else.
Get the playbook straight away
Download it on the next screen. A copy lands in your inbox too.
Five short follow-ups
Over two weeks, one practical idea at a time, each tied to a section of the playbook. Unsubscribe whenever you like.
Made for you if…
- You already book paid work and want it to pay better
- You quote one price and wonder why people go quiet
- Your income swings with the seasons
- You'd rather spend your hours shooting than chasing the wrong clients
From GenieGalleries
A photography marketplace that takes the business side seriously.
GenieGalleries connects clients with professional photographers and handles the booking, scheduling and payment around each shoot. We wrote this playbook because the photographers who do best are the ones who price, package and plan with intent.
Questions
Is it really free?
Yes. There's no payment and no catch. You get the PDF and a short series of emails; you can unsubscribe from the emails at any time and keep the playbook.
What emails will I get?
Six in total over about two weeks: the playbook itself, then five short notes on real hourly rate, packages, client questions and slow months, and a final note about photographing with GenieGalleries. After that, only occasional updates. Every email has a one-click unsubscribe.
Do I have to join GenieGalleries?
No. The playbook is useful whether or not you ever work with us. If you'd like to, you can apply as a photographer separately; signing up here isn't an application.
Who is it for?
Working photographers who already take paid bookings, whatever the genre. It's about the business side: pricing, packages, clients and planning. It isn't a camera or editing course.
What do you do with my email?
We use it to send you the playbook and the emails above, through our email provider, Mailchimp. We don't sell it. The Privacy Policy explains the details and your choices.
Twenty minutes with Section 1 can change how you see your pricing.
Take your last booking, add up every hour, and see the real number.
Questions about the playbook? Contact our team. Already a working photographer looking for bookings? Apply to photograph with us.